Privacy Policy

Thank you for visiting Dorsal and its privacy policy. This privacy policy tells you how we use personal information collected at this site and the Dorsal apps. Please read this privacy policy before using the site or submitting any personal information or reports. By using the site and Dorsal mobile applications, you are accepting the practices described in this privacy policy. You are encouraged to review the privacy policy whenever you visit the site to make sure that you understand how any personal information you provide will be used.

Note: the privacy practices set forth in this privacy policy are for this website and the Dorsal app only . If you link to other websites, please review the privacy policies posted at those sites.

Collection of Information

We collect personally identifiable information, including, names, email addresses and phone numbers when voluntarily submitted by our visitors. The information you provide is primarily used for the purpose of our moderating team having the ability to verify shark reports submitted to Dorsal. You are under no obligation to provide us with personal information of any kind, however your refusal to do so may prevent you from using certain features of the site and our mobile applications.

We may use the Personal Information we collect or receive through the service for the purposes identified below:

  • To verify public shark reports.
  • To send email newsletters in which you will have the option to opt-out at any time.
  • To communicate with you about your account and provide customer support.
  • To provide suggestions to you and to provide tailored features within our service that optimise and personalise your experience.
  • To deliver marketing information, product recommendations and non-transactional communications (e.g., email, SMS, or push notifications) about us.

Location Based Information

We may use GPS technology (or other similar technologies) to determine your current location in order to provide you with accurate shark alerts that are nearby your GPS. When you submit a shark report, we have access to the location that you submitted the shark report. This is an important part of our shark reporting verification system. By doing this we can maintain accurate shark reports and eliminate misleading of false shark reports and statements. We will not share your current location with other users or partners.

Internet-Based Advertising

We may use third-party software to serve ads on the site [and our mobile application], implement email marketing campaigns, and manage other interactive marketing initiatives. This third-party software may use cookies or similar tracking technology to help manage and optimise your online experience with us.

Cookie/Tracking Technology

The site and app may use cookie and tracking technology depending on the features offered. Cookie and tracking technology are useful for gathering information such as browser type and operating system, tracking the number of visitors to the site, and understanding how visitors use the site. Cookies can also help customise the site for visitors. Personal information cannot be collected via cookies and other tracking technology, however, if you previously provided personally identifiable information, cookies may be tied to such information. Aggregate cookie and tracking information may be shared with third parties.

Distribution of Information

We may share information with governmental agencies or other companies assisting us in fraud prevention or investigation. We may do so when: (1) permitted or required by law; or, (2) trying to protect against or prevent actual or potential fraud or unauthorised transactions; or, (3) investigating fraud which has already taken place. The information is not provided to these companies for marketing purposes.

Commitment to Data Security

Your personally identifiable information is kept secure. Only authorised employees, agents and contractors (who have agreed to keep information secure and confidential) have access to this information. All emails and newsletters from this site allow you to opt out of further mailings.


We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will indicate at the top of the Privacy Statement when it was last updated. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the site, and you waive the right to receive specific notice of each such change or modification.

Still concerned?

If you have any questions, concerns, or comments about our privacy policy you may contact us by email